TrueSense Blog
Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
Brand tracking provides insights into what motivates donors to support organizations. During the past year, TrueSense Marketing has tracked the Ronald McDonald House® brand...
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Donor Insights
Why Providing Donors with More Opportunities to Give Will Pay Off This Summer
4 min read
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Donor Insights
Don’t Overlook the Underdog: The Influence of Voice Broadcast
4 min read
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Donor Insights
Maximizing Digital Strategy When Disaster Strikes
4 min read
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Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
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Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
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Donor Insights
Why Renewal Appeals Look Different from Standard Cultivation Appeals
6 min read
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Donor Insights
What the 2026 M+R Benchmarks Reveal About Nonprofit Fundraising
13 min read
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Strategy and Analytics
Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy
7 min read
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Actionable Fundraising Advice