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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Donor Stewardship

    10 Strategies to Affirm Your Donors for Strong Donor Retention

    4 min read | 10/02/18
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    Digital Fundraising

    Top 5 Things You Need to Know About Google's Latest Policy Changes

    2 min read | 09/25/18
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    Fundraising Creative

    AIDA: Essential Direct-Response Fundraising Truths

    4 min read | 09/25/18
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    Fundraising Strategy

    5 Key Creative Ingredients for a Winning Fundraising Campaign

    5 min read | 09/12/18
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    Fundraising Offers

    One Quick Tip to Raise Unrestricted Funds

    2 min read | 08/30/18
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    TrueSense Culture

    Making Inroads to Your Donors Through Testing

    11 min read | 08/27/18
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    Social Media Fundraising

    5 Tips to Stay on Top of Social Network Changes

    3 min read | 08/23/18
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    Donor Behavior

    What Fundraisers Can Learn from Dogs

    6 min read | 08/13/18
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    Digital Fundraising

    3 Questions Donors Ask Before Making an Online Gift

    2 min read | 07/27/18
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