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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    TrueSense Culture

    100 Ways to Raise Money for The Salvation Army

    3 min read | 07/20/18
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    TrueSense Culture

    17 Qualities of Great Fundraising Professionals

    2 min read | 07/17/18
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    Direct Mail Fundraising

    Multichannel Attribution, Retargeting, and Video Tactics in Fundraising

    6 min read | 07/13/18
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    Donor Acquisition

    3 Fundraising Milestones: WIN, KEEP, and LIFT

    11 min read | 07/11/18
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    Fundraising Resources

    7 Things You Need to Know About the Art and Science of Fundraising

    6 min read | 07/01/18
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    Direct Mail Fundraising

    Round Table: Integrating Creative Strategy in Multichannel Campaigns

    9 min read | 06/29/18
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    Donor Stewardship

    Donor Stewardship: 9 Ways to Create a Transformational Relationship

    7 min read | 06/24/18
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    Fundraising Creative

    Expert Insights on Salvation Army's Successful Direct Mail Appeals

    4 min read | 06/19/18
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    Multichannel Fundraising

    Multichannel Fundraising for the Win

    4 min read | 06/15/18
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