Posts by TrueSense Marketing
Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
How can fundraisers keep pace with shifting donor behavior, especially with the drumbeat of postal news and digital innovation? Channel preferences are rarely clear cut, but...
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Hot Topics
June Is the Perfect Time to Assess Your Donor Marketing — Here’s How!
2 min read
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Hot Topics
5 Reasons Why Your Fundraising Campaign Needs a Matching Grant Appeal
3 min read
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Creative
Case Study: New Creative Leverages Good Storytelling and Your Brand
3 min read
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Strategy and Analytics
Fundraising Trends That Could Change the Future for The Salvation Army
5 min read
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Hot Topics
5 Classic Direct-Response Pitfalls and How to Survive Them
7 min read
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Health Care
The 4 Key Elements for Success With Grateful Patients
3 min read
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The Donors Who Give More, More Often, and Retain Better
5 min read
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Creative
5 Tips for Stories That Move Donors When Confidentiality Is a Must
5 min read
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Digital
12 Ways a Google Grant Can Help Your Charity
7 min read
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Actionable Fundraising Advice