Posts by TrueSense Marketing
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
Read More
Fundraising Best Practices
An Open Letter to Fundraising and Branding
3 min read
| 09/11/17
Learn More
Donor Behavior
Cultivating the Bottom of the Donor Pyramid
3 min read
| 09/07/17
Learn More
Donor Acquisition
What Salvation Army Fundraisers Need to Know About Donor Acquisition
4 min read
| 09/01/17
Learn More
Fundraising Best Practices
Hurricane Harvey: Lessons Fundraisers Can Learn Right Now
5 min read
| 08/29/17
Learn More
Field Notes
The Salvation Army Transforms Lives with Marketable Culinary Training
5 min read
| 08/16/17
Learn More
Digital Fundraising
Focusing on Email Deliverability from the Start for Long-term Success
4 min read
| 08/14/17
Learn More
Fundraising Resources
Great Storytelling: 6 Tips to Interview Patients and Their Families
6 min read
| 08/08/17
Learn More
Field Notes
4 Things to Do When You’re the New Salvation Army Officer in Town
4 min read
| 08/02/17
Learn More
Mid-Level
Top 10 Frequently Asked Questions About Mid-Level Donor Fundraising
4 min read
| 07/28/17
Learn More
Actionable Fundraising Advice