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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Fundraising Best Practices

    4 Reasons Why It's About Results, Not Fundraising Cost Ratios

    3 min read | 07/21/17
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    Fundraising Offers

    Why You Should Feel Good About Fundraising

    2 min read | 07/16/17
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    Donor Acquisition

    Boost Your Health Care Fundraising with These 5 Grateful Patient Tips

    2 min read | 07/13/17
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    Mid-Level

    Answers to Your 5 Most Common Mid-Level Donor Questions

    5 min read | 07/11/17
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    Fundraising Offers

    3 Ways to Wreck a Matching Gift Offer

    2 min read | 07/10/17
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    Fundraising Offers

    9 Tips to Pick the Right Photo that Compels Donors to Act

    2 min read | 06/22/17
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    Fundraising Creative

    3 Types of Fundraising Stories

    2 min read | 06/16/17
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    Fundraising Research

    The 4 Pillars of Salvation Army Fundraising

    5 min read | 06/15/17
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    Donor Acquisition

    Everything You Need to Know About Getting Younger Donors

    2 min read | 06/08/17
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