Posts by TrueSense Marketing
Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
How can fundraisers keep pace with shifting donor behavior, especially with the drumbeat of postal news and digital innovation? Channel preferences are rarely clear cut, but...
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The Salvation Army
17 Strategies to Recruit the Best Bell-Ringer Volunteers
3 min read
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Donor Insights
Long-Term Value Is a Fundraiser’s Most Important Metric. Here’s Why!
9 min read
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Digital
4 Ways to Generate Leads for Your Nonprofit’s Email Fundraising
7 min read
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Donor Insights
3 Reasons Your Donors Jump Between Fundraising Channels
5 min read
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Hot Topics
Direct-Response 101: What Nonprofits New to Fundraising Need to Know
4 min read
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Donor Insights
Meet The Salvation Army Donor Personas
1 min read
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Digital
How Nonprofits Can Prepare for Disaster Fundraising
4 min read
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Donor Insights
3 Myths About Disaster Fundraising
1 min read
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Creative
An Open Letter to Fundraising and Branding
3 min read
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Actionable Fundraising Advice