Fundraising Creative
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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Fundraising Creative
Fundraising Experts Share 5 Tips to Stay Creative
7 min read
| 10/05/18
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Fundraising Creative
AIDA: Essential Direct-Response Fundraising Truths
4 min read
| 09/25/18
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Fundraising Strategy
5 Key Creative Ingredients for a Winning Fundraising Campaign
5 min read
| 09/12/18
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Multichannel Fundraising
What the Heck Is an Adlob? 6 Tactics to Create a Multichannel Campaign
4 min read
| 08/22/18
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Fundraising Offers
A New Way to Build Your Camp Donor Audience
2 min read
| 07/25/18
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Direct Mail Fundraising
Multichannel Attribution, Retargeting, and Video Tactics in Fundraising
6 min read
| 07/13/18
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Direct Mail Fundraising
Round Table: Integrating Creative Strategy in Multichannel Campaigns
9 min read
| 06/29/18
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Fundraising Creative
Expert Insights on Salvation Army's Successful Direct Mail Appeals
4 min read
| 06/19/18
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Sustainer
4 Creative Tips for Talking to Your Sustainers
7 min read
| 06/12/18
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Actionable Fundraising Advice