Fundraising Creative
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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TrueSense Culture
Fundraising and Branding Find Common Ground for the Greater Good
5 min read
| 08/22/19
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Fundraising Creative
Science and Dogs Explain Why Your Fundraising Appeals Need Eye Contact
4 min read
| 08/09/19
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Fundraising Creative
7 Essential Questions to Ask for Your Fundraising Story
2 min read
| 06/28/19
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Fundraising Creative
Case Study: New Creative Leverages Good Storytelling and Your Brand
3 min read
| 05/15/19
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Fundraising Creative
The Case for Happy and Sad Photos in Your Food Bank Fundraising
3 min read
| 04/26/19
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Fundraising Creative
5 Tips for Stories That Move Donors When Confidentiality Is a Must
5 min read
| 04/10/19
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Fundraising Creative
How to Sleuth a Fundraising Story That Resonates With Your Donors
2 min read
| 04/03/19
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Fundraising Creative
The 3 Types of Fundraising Stories to Use
4 min read
| 02/28/19
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Fundraising Resources
Turn an Iconic Event into a Direct-Response Revenue Machine
2 min read
| 10/11/18
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Actionable Fundraising Advice