Fundraising Creative
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
Read More
Fundraising Creative
Engaging Donors with Salvation Army Direct Mail Appeals
5 min read
| 06/04/18
Learn More
Fundraising Creative
Creative Experts Discuss Salvation Army Direct Mail Appeals Part 1
7 min read
| 05/29/18
Learn More
Multichannel Fundraising
How to Match the Right Fundraising Channel to the Right Offer
3 min read
| 04/18/18
Learn More
Mid-Level
Giving Mid-Level Donors 12 Months of Inspiration
2 min read
| 03/05/18
Learn More
Direct Mail Fundraising
Integrating Creative Strategy Across Digital and Direct Mail
10 min read
| 02/28/18
Learn More
Fundraising Creative
6 A’s of Fundraising Stories
2 min read
| 01/06/18
Learn More
Fundraising Creative
The Most Important Rule(s) of Fundraising Copy
4 min read
| 11/29/17
Learn More
Fundraising Creative
4 Tips to Tell Shelter Pets’ Stories and Engage Animal Welfare Donors
5 min read
| 10/09/17
Learn More
Donor Behavior
6 Tips for Maximum Donor Impact Using Stock Photos in Fundraising
7 min read
| 09/21/17
Learn More
Actionable Fundraising Advice